Book Cover Review

A Town Like Alice

The illustration for this design matches the typography of the title well giving it an old fashioned feeling. Having the subtitle as a smaller font and white in colour almost makes it disappear into the background of the illustration making it difficult to read. The imagery and typography are well balanced throughout the design making it a good book cover. If I was going to change the cover I would re position the subtitle so that it becomes much easier to read. The vertically orientated text in the bottom corners I would move so that it is flat across the bottom of the cover.

True History of the Kelly Gang

I do like this book cover and think that it is very well designed. The first attraction to this book cover is a family photo showing a typical lifestyle of the time. On the top of the design is the author's name in a clear font and at the bottom of the design is the title of the book. Title appears as if it is scratched into the photo on the cover which gives the viewer a feeling that it is a rough and broken story. It is an image dominant design that works well the the typography.

For the Term of His Natural Life

This cover design does not appeal as being well designed to me. The typography is clear and easy to read but has a huge bright yellow background which is overpowering and completely draws all the attention off the image below. The image on the cover is not very engaging to the viewer and does not provide the viewer with an immediate sense of what the book is about. It could be improved by taking out the yellow background behind the text and incorporating the title and author typography into the cover more.

Rationale for Tukka Package Design

The first step that I took towards creating packaging concepts for Tukka was to settle on the materials that will be used to create the package. After researching common biscuit packaging materials such as plastics, papers, foils and tins I concluded that the company will use recycled cardboard to not only provide a more natural and organic feel for the buyer but to also lessen the company’s impact on the environment. I began sketching up designs for the shape and size of the cardboard package and finished with a rectangular box design (280mm long x 90mm wide x 45mm high) with a single-flap lid which slips down the front so that the box can be opened and closed over and over again.

I used http://kuler.adobe.com/ to choose colour themes for the three different packages I was to create. The first was a package for Tukka’s Chocolate ANZAC Biscuits. I started out this design by choosing several brown shades so that the buyer can immediately associate the product with chocolate biscuits before even reading the label. This is where I first came to a decision about the logo size and placement on the package. Following this I began sketching up ideas for the label design of the product which included text relating to the product and eye-catching graphical elements in the background. I also included things such as net weighting, nutritional information and barcodes to finalize the design. I repeated this process two more times to also produce packaging concepts for Tukka’s Shortbread Biscuits and Tukka’s Rice Crackers.

This was a very interesting project to work on as it involved a more physical side to it with the building of the final package concept as well as the design process in Adobe Illustrator. I enjoyed this project and believe I have successfully designed and produced appropriate packaging concepts for the Tukka Food & Beverage Company.

Tukka's Rice Crackers Package Design

Tukka's Shortbread Biscuit Package Design

Tukka's Chocolate ANZAC Biscuit Package Design

Tukka Logos

Pantone Exercise - Gum Tree

Colour matching exercise involving the Pantone PC Colour book and CMYK values

Tutorial 2

By choosing a symbol and tracing it in illustrator i developed the solutions shown here.

Bundaberg Rum Branding and Logo

Bundaberg Rum

Bundaberg Rum was established in 1988 and have used a very similar logo and label the whole time. It wasn't until 1961 that Bundaberg Rum introduced a mascot for their company. Although Bundaberg is and Australian born company, in 1961 the polar bear became the company's chosen mascot to be used to show that Bundaberg Rum can ward off the coldest chill.

The colours that Bundaberg Rum have used in their logo were primarily based around a golden yellow label or background until more recently when a popular Bundaberg Red product was introduced and the base colour of the label then changed for that product. The layout of the logo stayed the same which consisted of the 'Bundaberg Rum' text as the main part of the logo with the polar bear sitting on top of this all surrounded by a red border. The golden yellow base colour of the logo creates a soothing feel to the product and brand and works quite well with the red border making the logo appear secure, comfortable and trustworthy.

Bundaberg Rum have used their own typeface for their logo which is a serif font combined with the appearance of an old english typeface for the 'B' of Bundaberg. The word 'Rum' in the logo is in the same typeface as 'bundaberg' but it has been used in a smaller size and stretched out. For me this particular typography used for the logo gives the brand a classical, older feel.

Source: Bundaberg Rum, 2008, 'How it all Began', http://www.bundabergrum.com.au/our-products.htm accessed Monday 15th Feb [online]

Test Post

test post using blogger.com for unit Graphic Design 2.1