Bundaberg Rum
Bundaberg Rum was established in 1988 and have used a very similar logo and label the whole time. It wasn't until 1961 that Bundaberg Rum introduced a mascot for their company. Although Bundaberg is and Australian born company, in 1961 the polar bear became the company's chosen mascot to be used to show that Bundaberg Rum can ward off the coldest chill.
The colours that Bundaberg Rum have used in their logo were primarily based around a golden yellow label or background until more recently when a popular Bundaberg Red product was introduced and the base colour of the label then changed for that product. The layout of the logo stayed the same which consisted of the 'Bundaberg Rum' text as the main part of the logo with the polar bear sitting on top of this all surrounded by a red border. The golden yellow base colour of the logo creates a soothing feel to the product and brand and works quite well with the red border making the logo appear secure, comfortable and trustworthy.
Bundaberg Rum have used their own typeface for their logo which is a serif font combined with the appearance of an old english typeface for the 'B' of Bundaberg. The word 'Rum' in the logo is in the same typeface as 'bundaberg' but it has been used in a smaller size and stretched out. For me this particular typography used for the logo gives the brand a classical, older feel.
The colours that Bundaberg Rum have used in their logo were primarily based around a golden yellow label or background until more recently when a popular Bundaberg Red product was introduced and the base colour of the label then changed for that product. The layout of the logo stayed the same which consisted of the 'Bundaberg Rum' text as the main part of the logo with the polar bear sitting on top of this all surrounded by a red border. The golden yellow base colour of the logo creates a soothing feel to the product and brand and works quite well with the red border making the logo appear secure, comfortable and trustworthy.
Bundaberg Rum have used their own typeface for their logo which is a serif font combined with the appearance of an old english typeface for the 'B' of Bundaberg. The word 'Rum' in the logo is in the same typeface as 'bundaberg' but it has been used in a smaller size and stretched out. For me this particular typography used for the logo gives the brand a classical, older feel.
Source: Bundaberg Rum, 2008, 'How it all Began', http://www.bundabergrum.com.au/our-products.htm accessed Monday 15th Feb [online]
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