Rationale for Tukka Package Design

The first step that I took towards creating packaging concepts for Tukka was to settle on the materials that will be used to create the package. After researching common biscuit packaging materials such as plastics, papers, foils and tins I concluded that the company will use recycled cardboard to not only provide a more natural and organic feel for the buyer but to also lessen the company’s impact on the environment. I began sketching up designs for the shape and size of the cardboard package and finished with a rectangular box design (280mm long x 90mm wide x 45mm high) with a single-flap lid which slips down the front so that the box can be opened and closed over and over again.

I used http://kuler.adobe.com/ to choose colour themes for the three different packages I was to create. The first was a package for Tukka’s Chocolate ANZAC Biscuits. I started out this design by choosing several brown shades so that the buyer can immediately associate the product with chocolate biscuits before even reading the label. This is where I first came to a decision about the logo size and placement on the package. Following this I began sketching up ideas for the label design of the product which included text relating to the product and eye-catching graphical elements in the background. I also included things such as net weighting, nutritional information and barcodes to finalize the design. I repeated this process two more times to also produce packaging concepts for Tukka’s Shortbread Biscuits and Tukka’s Rice Crackers.

This was a very interesting project to work on as it involved a more physical side to it with the building of the final package concept as well as the design process in Adobe Illustrator. I enjoyed this project and believe I have successfully designed and produced appropriate packaging concepts for the Tukka Food & Beverage Company.